About Us

My Favorite Baby Carrier was established by Jane Rosenberg in 2003. Once a speech-language pathologist and sign language interpreter and now a full-time Mom, Jane's new quest in life is to find the most versatile, handy, comfortable, user-friendly baby products available. She finds it difficult to buy anything without researching it to death. First she searches for all the available models, then studies all the features of each and ranks them based on which features she feels are important. After sifting through consumer opinions on the web, questioning sales people, friends, and mothers on the street, she compiles all her data and, at last, makes a decision. If it is a toss up, price and appearance help her decide. The positive side to this long and tedious process is she seldom has buyer's remorse (which seems rampant among new mothers). The downside is that it is very time-consuming.

Jane learned about The New Generation Ergo Baby Carrier from a woman in the park. The woman was so enthusiastic about it, Jane thought it was worth looking into. Jane was thrilled with her stroller and car seat choices, but she had yet to find a baby carrier that excited her - could this be the one? From the moment Jane put her then 2-year-old daughter into The New Generation Ergo Baby Carrier, she knew it was indeed the carrier she'd been looking for. From then on, everywhere she went - parks, stores, airports, even restrooms - mothers asked her about her carrier and she enthusiastically explained all its benefits and features.

It became clear to her that other mothers were just as frustrated by the current baby carrier options. She wanted to spread the word and the best way seemed to be via the Internet. Fortunately, she had learned a thing or two about web sites, sales, and customer service over the years, since her husband has been running his own very successful internet business (Healthy Foundations) since 1998. The best part was, he was willing to do the website design for her!

By selling just one product, we are hoping to be able to become the best resource of information you will find on The New Generation Ergo Baby Carrier. We also strive to be the most customer-friendly - for example we offer a 90 day money back trial. We have tried to provide answers to a great number of your questions on this site - especially on our Frequently Asked Questions page. If you have any questions we haven't answered, please let us know on our Contact form, or give us a call at 800 485 5228. We look forward to talking with you and we appreciate your time and interest.